25% + more response with hand addressed mail
Even higher response if the content is hand written too
Hand addressed letters and cards are known to generate 25% more response than printed mailers, while some users claiming ten-fold higher response.
Why? The simple reason is that they stand out from today’s junk mail.
Because the stamp and postmark say it all, you don’t need any other gimmicks or expensive production costs. Which is why way, way-out mailings are often cheaper than glossy printed ones – postage included.
Even higher response when posted from the back of beyond.